Unincorporated Harris County (3 locations).Fort Worth (7 Fiesta locations, 1 Carnival location).Dallas (11 Fiesta locations, 1 Carnival location).
The property was sold and the office moved the Capital One building on Westheimer Road near the Galleria in 2018. The headquarters was in the Cottage Grove area of Houston for many many years. California-based Bodega Latina and its Mexican parent company Chedraui acquired Fiesta Mart from Acon in April 2018. In 2015 the Levit family, the owners of Grocers Supply, sold Fiesta to Acon Investments, a company based in Washington, DC. On JFiesta Mart acquired eleven Carnival Brand stores from Minyard Food Stores. In 2004, Fiesta Mart was acquired by Grocers Supply, a family owned Houston-based wholesale groceries distributor. In 2003 the Houston Press ranked Fiesta as the "Best Grocery Store" in Houston. In 1999 Fiesta had 10.9% of Houston's grocery market. to allow the gas station chain to build gas stations on the properties of Fiesta supermarkets. In 1998 Fiesta made a marketing agreement with Conoco Inc. In 1994, Fiesta acquired four locations sold by Appletree Markets. As of 2011, the location is now called the NASA Value Center Shopping Center and has no Fiesta presence. The floor space was slowly sold off in portions in the 1990s. It featured a large, sloped hydroponic garden along the north wall. This store was targeted towards the surrounding community, which was one of the more affluent Houston suburbs. In the late 1980s and early 1990s, Fiesta operated a very large supermarket and general goods store, an early version of modern supercenters like Walmart Supercenter or SuperTarget, at the southwest side of the intersection of I-45 and Texas State Highway NASA Road 1 in Webster, TX. As the chain developed, its clientele became larger and included second and third-generation Hispanics. By that year Fiesta had $420 million in annual sales, including $25 million in apparel sales. By 1989 the stores also featured items catering to African Americans and Thai Americans. Īs the demographics of Houston changed, by the late 1970s Fiesta added African, Indian, Korean, Filipino, and Vietnamese items. Bonham opened the first Fiesta, which catered exclusively to Hispanic Americans, in the Near Northside. When Bonham returned to Texas, he believed that Houston-area businesses did not adequately cater to Mexican Americans, a large segment of the city's population.
Bonham had farmed in Belize and Guatemala and supervised the creation of a Chilean supermarket chain. Mendenhall started Fiesta neither of the men had Hispanic ethnic backgrounds. Fiesta also operates Fiesta Liquor Stores, where only alcohol is sold. Fiesta stores also often include several other stores owned by independent operators, such as discount jewelry and banking. Fiesta caters to these customers with a large selection of foods and ingredients that are generally not available at a typical grocery store. The chain caters Hispanic and other foods also serves hot cooked breakfast, lunch and dinner for customers Allison Wollam of the Houston Business Journal said "The company has been successful at targeting the Hispanic market and specifically catering to their needs and shopping styles." Bernie Murphy, a spokesperson for Fiesta, said in 2006 that at some stores Hispanics make up to 70% of those stores's clientele. Many of its stores were located in Hispanic neighborhoods and other minority neighborhoods. During the same year it had 7.5% of the grocery market share in Greater Houston. As of 2004 it operated 34 supermarkets in Greater Houston, 16 supermarkets in other locations in Texas, and 17 Beverage Mart liquor store locations. The chain uses a cartoon parrot as a mascot. Former Fiesta Mart location in Midtown, Houston, Texas, United States, which closed in mid-July 2020.įiesta Mart, L.L.C., formerly Fiesta Mart Inc., is a Latino-American supermarket chain based in Houston, Texas that was established in 1972.